‘I felt like a celebrity': Personalized ads hit China metro stations as operators scramble for cash

Hong Kong — Xiaotu, a 23-year-old college graduate from China’s Guangzhou, decided to place a personal advertisement on a gigantic electronic billboard at his local subway station. For 999 yuan ($140), Xiaotu’s ad featured his photo, a message, and a QR code to add him on social media platform WeChat. This trend has been seen across major cities in China as subway systems seek extra income. Ads range from dating profiles to job-seeking notices, anniversary posters, and birthday wishes. The ads have gained popularity on social media, providing a moment of joy during the daily commute.